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about me

“We always make an impact — whether we’re there or not.”

SUSANNA SCHAFFER

For nearly 25 years, I have guided senior leaders through their most consequential transitions — stepping onto the executive board, taking on and handing over leadership, and navigating succession in family businesses. My work is confidential, selective and almost entirely referral-based. My clients come to me when the questions have become too significant or too sensitive, or when they find themselves facing isolation, uncertainty or crisis.

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Before I advised leaders, I was one myself. I spent five years as Chief Communications Officer of Austrian Post, following thirteen years in consulting. I know the boardroom from the inside — the pressure, the politics, the loneliness of the final decision. That is why my clients at the top rarely need to explain very much: much of what they face is familiar to me.

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What has always interested me is what happens beneath the surface. The unspoken rules. The quiet loyalties. The patterns that sustain a career — or derail it. I have written several books on leadership, the hidden codes within organisations, self-leadership and reputation. These are also the themes I explore with each person I work with as they approach a major transition and find their footing afterwards.

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My work rests on a solid foundation: training in psychodrama and developmental psychology, leadership education at Harvard, and international coaching certifications. Yet what matters more to me than any method is the judgement developed over many years, at many tables — and still developing today.

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I take on only a few engagements — and commit fully to each one. Discretion is not a promise I make; it is a prerequisite for my work. If you are reading this, someone has probably recommended me to you. That is how my clients find their way to me.

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Career at a Glance
 

  • TODAY: Owner, Wieseneder Personal Counseling — since 2004 · Advisory Board Member · Former Supervisory Board Member · Arbitration Tribunal Member
     

  • PREVIOUSLY: Chief Communications Officer, Austrian Post · Thirteen years in consulting across Germany, Austria and Switzerland
     

  • EDUCATION: University of Vienna · Scholarship at New York University · Leadership Education Program, Harvard University
     

  • PROFESSIONAL TRAINING: Psychodrama · International Executive Coaching · Mental Health
     

  • BOOKS: Including “Das Leadership Alphabet” · “Karriere nach der Karriere” · “Reputationsmanagement” · “Klartext über Corporate Codes”

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